Brendan Coen — websites, AI chatbots, and custom SaaS for small businesses

Brendan Coen is a full-stack software builder helping small businesses with modern websites, AI chatbots, custom CRMs, reservation engines, and community portals. Built with Next.js, React, TypeScript, and Supabase.

Operator → Builder · 5 products live

Operator turned builder.
I ship products that win on execution.

25+ years in sales and partnerships — early-stage startups through eBay. Now I build the products I used to sell.

getautocrm.com
AutoCRM screenshot
Blue Parrot Realty screenshot
TableFriend screenshot

By the numbers

5
Products live
$15K
ARR in 14 days
~20K
Venues indexed
25 yrs
Selling before building

About

I've been a builder my whole life.

During high school and college I worked at a supermarket building end caps — those huge displays of the week's featured products. Next I helped design and build computer networks when NetWare was a thing. In 1999, I joined a startup as VP of Business Development (employee #4) and 2 years later it was acquired for $170M. I went on to work at eBay for 7 years in business development. Somewhere in there I picked up a Master's in Entrepreneurial Technology. Then a series of semi-successful startups as VP of Partnerships.

In my most recent job, they did what most big companies do — hand you a few enterprise sales tools like Salesforce, Outreach, and ZoomInfo and expect it all just works. The truth is, these products were built independently of each other and getting them to play together is near impossible. That was the moment I decided to build an end-to-end salesperson's dream stack, and AutoCRM was born. It took about a month to build, and it's more effective than any sales productivity tool I've ever used.


Selected Work

Five products live. Each one I built, shipped, and run.

01Built solo · Live

AutoCRM

A B2B sales engine that replaces a $800/seat stack with one $99/month tool.

AutoCRM is the tool I wish I'd had every year of my sales career. It replaces the typical duct-tape of Apollo, Instantly, HubSpot, Sales Navigator, Clay, and a virtual assistant with one product priced at $99/month flat — no per-seat tax, no contact-sales tier.

It finds the right prospects, writes personalized emails from your knowledge base, runs sequences with human-paced delays, warms up inboxes for 30 days, classifies replies with AI, scores leads daily, and forecasts pipeline with weighted stages.

The proof point lives in the dogfood: AutoCRM sold itself. 1,000 emails → 127 replies → 12 paying customers → $15K ARR in 14 days.

Next.js 16React 19TypeScriptTailwind v4SupabaseInngestStripeAnthropicChrome Ext.
getautocrm.com
getautocrm.com
AutoCRM screenshot

02Built & ship-managing · Live

Blue Parrot Realty

Luxury real estate across Turks & Caicos, the DR, and Colombia — with a Claude-powered AI sales assistant that actually closes.

Blue Parrot is a luxury real estate platform spanning Turks & Caicos, the Dominican Republic, and Colombia. ~1,000 listings indexed, full SEO graph (RealEstateListing JSON-LD, OpenGraph cards, dynamic sitemap), custom admin for MLS sync.

The differentiator is Lexi — a Claude-powered sales assistant that qualifies buyers, answers market questions, and books the realtor into deals. Most real estate sites are static brochures. This one sells.

Next.js 16React 19TypeScriptSupabaseVercel BlobAnthropicResend
blueparrot.tc
blueparrot.tc
Blue Parrot Realty screenshot

03Built solo · Live

TableFriend

Reservation sniping for Resy, OpenTable, and Tock. A real distributed system, not a script.

TableFriend watches Resy, OpenTable, and Tock for openings at the restaurants you want and books them the second they drop. This is industrial-strength web automation against three of the most hostile anti-bot stacks on the consumer web.

Playwright-driven connectors for each platform, Redis-backed job queue, Docker workers, Postgres for state, ~20,000 venues imported from Resy's catalog. Built as a proper monorepo, not a one-off.

TurborepoTypeScriptNext.jsPlaywrightRedisPostgresDocker
tablefriend.app
tablefriend.app
TableFriend screenshot

04Built it, own it · Live

Coral Gardens

Vacation rental site for a property in Turks and Caicos.

Coral Gardens is on Grace Bay Beach in Turks & Caicos, and I'm a partial owner of one of the units. Multi-unit listings, full-screen photo lightboxes with arrow-key navigation, on-property QR codes for guest check-in, mobile-optimized booking inquiries.

The site also ships with Scottie — a hyper-personalized chatbot that answers visitor questions about availability, pricing, the property, the beaches, the island, and just about anything else they want to know before they book.

This was the first project where I went from client work to stakeholder work. Different mindset. The bar is higher because the upside is mine too.

Next.jsReactTypeScriptTailwindVercel
coralgardensongracebay.com
coralgardensongracebay.com
Coral Gardens screenshot

05Built solo · Live

Strata36

A private homeowners-association portal — announcements, documents, meetings, audit log behind everything.

Strata36 is a private portal for a 36-unit condominium. Board admins post announcements, send newsletters, upload documents, schedule meetings, and manage the owner directory. Owners get a self-serve portal with role-based access — and an audit log behind everything.

The interesting bit isn't features. It's that 99% of buildings still run on email chains and a shared Dropbox. There's an obvious SaaS play here someday; for now it's a tight, opinionated tool that does its one job well.

Next.js 14TypeScriptSupabase (RLS)React Hook FormZod
strata36.com
strata36.com
Strata36 screenshot

Contact

Let's build something.

Working on a product idea, a CRM mess, or a real-estate / community / reservations problem? Book a 30-minute call — I'll tell you straight if I can help.