About
Operator turned builder. I ship products that win on execution.
I've been a builder my whole life. 25+ years selling before building, and the software I ship today is the software I always wished I'd had.
During high school and college I worked at a supermarket building end caps — those huge displays of the week's featured products. Next I helped design and build computer networks when NetWare was a thing. In 1999, I joined a startup as VP of Business Development (employee #4) and 2 years later it was acquired for $170M. I went on to work at eBay for 7 years in business development. Somewhere in there I picked up a Master's in Entrepreneurial Technology. Then a series of semi-successful startups as VP of Partnerships.
In my most recent job, they did what most big companies do — hand you a few enterprise sales tools like Salesforce, Outreach, and ZoomInfo and expect it all just works. The truth is, these products were built independently of each other and getting them to play together is near impossible. That was the moment I decided to build an end-to-end salesperson's dream stack, and AutoCRM was born. It took about a month to build, and it's more effective than any sales productivity tool I've ever used.
How I work
One person. Five live products. Each one built, shipped, and run solo — from data model to deployment to the customer conversation. I write Next.js, TypeScript, and Supabase by hand, wire Claude in as the writing engine across every product that produces text, and deploy on Vercel.
The bias is operator-first: the tool exists to make the business work, not the other way around. That means tight scope, opinionated defaults, and a working production system in weeks instead of quarters — with the same architecture scaling from a one-property vacation rental site to a multi-country real estate platform to a B2B sales engine.
What I build
Modern websites that look and feel like real products. AI-powered chatbots and virtual assistants that qualify, educate, and close. Custom SaaS for the verticals where the off-the-shelf stack doesn't fit. CRM and outbound systems that replace four subscriptions with one. Private portals with role-based access and audit trails behind everything.
Across all of it, the throughline is the same: take an operator's job that's currently being done by email chains, shared spreadsheets, and a CRM that everyone secretly hates — and replace it with one tight, opinionated tool that does the actual job.
Selected work
- AutoCRMA B2B sales engine that replaces a $800/seat stack with one $99/month tool.
- Blue Parrot RealtyLuxury real estate across Turks & Caicos, the DR, and Colombia — with an AI-powered virtual assistant that actually closes.
- TableFriendReservation sniping for Resy, OpenTable, and Tock. A real distributed system, not a script.
- Coral GardensVacation rental site for a property in Turks and Caicos.
- Strata36A private homeowners-association portal — announcements, documents, meetings, audit log behind everything.